o:2221 The Language of the Media (on Some Aspects of the Standard and Substandard From the Point of Accentuation) Jezik medija (o nekim aspektima standarda i supstandarda iz ugla akcentuacije) en Media Studies and Applied Ethics Vol. 4, No 1, 2023, str. 9–23, str. 7-17. The relationship between the standard as a special idiom, a subsystem of a language, and its additional idioms (dialects, jargon, colloquial language) is most often observed in the context of dynamic and innovative processes in the domain of language use. One of the most suitable and reliable language corpora for studying the stability of the language system and the changes that occur in it is media discourse. It represents reliable material for assessing the character of those changes, for monitoring not only development tendencies but also possible consequences. In the sphere of language use in the social context, the orthoepic norm itself plays an important role, i.e., accentuation, which represents a group of acoustic, the so-called prosodic or suprasegmental properties of the human voice such as length, pitch and loudness. In this paper, we deal with the issues of the use of standards, i.e., substandards in electronic media from the point of accent, because it is a fact that the way in which speakers in electronic media - presenters, journalists, announcers - shape certain contents could, without a doubt, strongly shape public opinion and also significantly influence the speech and language culture of a wide audience. media language, standard, substandard, accentuation jezik medija, standard, supstandard, akcentuacija 1552099 10.46630/msae.1.2023.01 1552101 2683-5355 2024-02-06T08:56:18.268Z 44 yes 46 Aleksandra Lončar Raičević Filozofski fakultet 5367399 0000-0002-1540-8610 2023 application/pdf str. 7-17 357645 https://phaidrani.ni.ac.rs/o:2221 no yes 18 70 11 1066457 1066478 92000001 2023 18A13 18A1306 7 17 Filozofski fakultet u Nišu 2023