o:3085 The Evolution of Electronic Media Legal Regulation in the European Union Razvoj regulative elektronskih medija u Evropskoj uniji en Applied Media Studies Journal, Vol. 6, No 1, 2025, str. 113-128. It is widely recognized that the effective legal regulation of electronic media is essential for a diverse, accessible, and responsible media landscape. Within the European Union, this regulation has evolved significantly over time, reflecting the dynamic nature of the media environment. This paper examines the evolution of legal regulation of radio and television in the European Union, charting its course from the foundational Television Without Frontiers Directive (1989) and the Satellite and Cable Directive (1993, revised 2019), to its current cornerstone, the Audiovisual Media Services Directive (AVMSD, 2010, revised 2018). The paper primarily focuses on the AVMSD as the most significant legal act shaping the EU’s electronic media landscape. Furthermore, it analyzes the impact of recent legal frameworks— the Digital Services Act (2022), the Digital Markets Act (2022), and the European Media Freedom Act (2024)—demonstrating how these regulations, while not primarily designed for traditional electronic media, nonetheless have a significant impact on them. Through an analysis of these legislative developments, the paper explores how the EU’s approach has evolved over the years in response to technological advancements, market competition, media freedom challenges, and the regulation of digital platforms and streaming services. electronic media, media regulation, Audiovisual Media Services Directive, European Union elektronski mediji, regulacija medija, Direktiva o audiovizuelnim medijskim uslugama, Evropska unija 1552099 10.46630 1552101 3042-3600 2026-01-20T11:25:20.125Z 44 no 46 Andrej Blagojević Filozofski fakultet 18636903 0000-0003-1124-2403 2025 application/pdf 412133 https://phaidrani.ni.ac.rs/o:3085 no yes 18 70 11 1066110 1066126 1066128 92000002 18A13 18A1310 Applied Media Studies Journal 6 1 113 128 2025