https://phaidrani.ni.ac.rs/o:3086 doi:10.46630 ISSN: 3042-3600 Applied Media Studies Journal volume: 6 number: 1 startpage: 101 endpage: 111 info:eu-repo/semantics/review http://creativecommons.org/licenses/by-nc-nd/4.0/legalcode Applied Media Studies Journal, Vol. 6, No 1, 2025, str. 101-111. The contemporary era is characterized by the rapid development of artificial intelligence and its subsequent impact on various aspects of everyday life. Through the application of artificial intelligence across diverse fields and the examination of its implications from multiple standpoints, researchers have identified numerous ethical dilemmas and concerns related to its utilization. Concurrent with the emergence of artificial intelligence in the early years of the twenty-first century, a novel concept of media ethics has emerged: global media ethics. A central element of this emerging field is the regulation of online communication, encompassing social networks and various media platforms. Based on two seminal ethical theories – deontology and cosmopolitanism, global media ethics elucidates issues in the new environment of media, which traditional media ethics did not examine. In this paper, the analysis starts from the hypothesis that adherence to deontology and cosmopolitanism would bring benefits to society in the context of using artificial intelligence. In this study, we methodically examine advantages and disadvantages of global media ethics, the benefits of artificial intelligence, and its drawbacks in the domain of journalism and social platforms utilized for journalistic activities, including the emergence of citizen journalism. The conclusion drawn from this analysis is that global media ethics aspires to enhance the media environment, and that artificial intelligence, when used responsibly, has the potential to contribute to this enhancement. Furthermore, it has been demonstrated that significant responsibility lies with social media users, who have emerged as pivotal actors in media communication due to their role as media content producers. OSNO - Opšta sistematizacija naučnih oblasti, Etika OSNO - Opšta sistematizacija naučnih oblasti, Etika artificial intelligence, media ethics, global media ethics, deontology, cosmopolitanism veštačka inteligencija, medijska etika, globalna medijska etika, deontologija, kosmopolitizam Stojanović Prelević, Ivana The Interdependence of Artificial Intelligence and Global Media Ethics eng 2025 application/pdf 367610 bytes